Rosendahl Design Group meets O—KEY
Original? Counterfeit? Rosendahl knows now!
Rosendahl Design Group, a Danish design brand, faced a growing issue with counterfeit copies of their iconic wooden animal figures, especially their newly launched XXL versions. Counterfeits were so precise that even Rosendahl’s experts struggled to distinguish originals from fakes.
You have had an outstanding creative idea, resulting in no less than a masterpiece. Your design is exclusive and worth a whole lot of money. You have determined how many of your designs should go into production. You have complete control over your product. Then, unexpectedly, you discover that your design has been copied. It’s not a bad replica. In fact, no one can really tell the difference. Not even you, the creator of the design.
A Unique Solution: O-KEY Technology
More and more companies will nod in recognition of the challenge above. This was also the case at the Danish design brand Rosendahl Design Group, who fought against counterfeit versions of their masterpiece series. They had just created their iconic wooden animal figures in size XXL, and often they experienced uncertainty when estimating whether a product was one of their own or a copy.
The solution was O-KEYs. With the unique O-KEY pattern, each piece was provided with its own fingerprint, making it impossible to copy or replicate. Every wooden animal was given its own unique pattern, which would provide you with all relevant information and data in a Mobile App. Now, the authenticity of the masterpiece could be fully documented.
Balancing Innovation with Design Aesthetics
Although the solution was straightforward, Rosendahl was hesitant to let PUFIN-ID integrate an O-KEY onto their products. After all, these were masterpieces, and they wanted the O-KEY solution to be as discreet as possible to ensure it would not interfere with the design’s aesthetic choices.
The testing was taken to another level at the PUFIN-ID laboratory, and once the best solution was found, they practiced tirelessly to perfect the attachment of the O-KEY droplet, ensuring an exceptional result. It was a major milestone when Lab Technician Ronnie Hansen received the delivery of wooden animals and could begin the process of attaching the O-KEY droplets. With deep concentration and steady, experienced hands, the O-KEY was perfectly placed right below Rosendahl’s Kaj Bojesen Design-label, making it a beautiful and naturally integrated part of the masterpiece.
Today, Rosendahl has full control in determining whether a product is one of their masterpieces or a copy. All the information they need is integrated into each design.
Discover more
From high-end fashion to electronics, our O—KEY ensures that every product is genuine, safeguarding your brand and consumer trust. Find out how our advanced, yet simple technology fits your industry’s unique challenges and needs.
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