SolutionsTechnologyIndustriesCases
O-key
SolutionsTechnologyIndustries
Learn more
ContactAboutFAQ
Knowledge
Professors corner
CasesWhitepapers
Highlighted article
The invention of O—KEYs
We live in an age where Rembrandts and Rolexes are copied in a quality where we cannot tell authentic from counterfeit”
Read article
Looking for a new career? 
Get in touch
O-key
SolutionsTechnologyIndustries
Learn more
ContactAboutFAQ
Knowledge
Professors cornerCasesWhitepapers
Highlighted article
The invention of O—KEYs
We live in an age where Rembrandts and Rolexes are copied in a quality where we cannot tell authentic from counterfeit”
Read article
book meeting
Close
Do you want to know more?

We’re a team of product experts, engineers and researchers — ready to explore options for protecting and verifying your products. Get in touch for more information on how we can collaborate.

Book a demo

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
How can we protect you?
Apply O—KEYs to any product in any industry and discover how we can instantly help anyone verify, authenticate, and trace anything with a simplesmartphone scan.

Packaging

Protect your packaging, trade and supply

  • Prevent supply chain tampering
  • Minimize grey market and parallel trade
  • Get instant product authentication


Embedding O—KEYs in your packaging strengthens every link in your value chain. From the packaging manufacturers, who produce materials in bulk, to the packaging converters tailoring designs for specific customers, and ultimately, the brands themselves, everyone benefits.

O—KEY confronts common malpractices head-on — be it printing deceptive labels on inferior goods, crafting look-a-like packaging for counterfeit products, or  falsifying product origins.

Challenges that impose significant costs across industries. Moreover, issues like supply chain tampering, the grey market, and parallel trade not only jeopardize consumer safety and health but also weakens trust and confidence in brands.

The O—KEY offers a cost-effective solution, granting universal access to crucial product sourcing information, simplifying product verification, and enhancing product tracking capabilities.

Luxury

Guarantee authenticity and get control over the second-hand journey

  • Guarantee product authenticity
  • Detect stolen objects
  • Improve second-hand purchase


In the rapidly evolving luxury market, digitization and a rising second-hand economy offer positive opportunities for brand expansion and engagement. O—KEY gives luxury brands unparalleled visibility and control over their products across the entire supply chain. Now, you’re able to make sure that luxury items are sold exclusively through authorised channels, opening up new opportunities for combating counterfeiting and second-hand sales.

The O—KEY is small enough to be integrated into most products without altering the design – combining brand integrity with the highest possible security. A robust defence and a gateway to the future of luxury commerce.

Automotive

Combat counterfeit parts and ensure safety, reliability and uptime

  • Protect against the sale of counterfeit parts
  • Reduce the cost of enforcement
  • Prevent loss of revenue caused by illegal sales


The automotive industry is particularly vulnerable to the infiltration of substandard and unreliable counterfeit electronic parts. Over 95% of reported malfunctions result from counterfeit parts procured from unauthorized distributors or brokers.

Your O—KEY protects the integrity of mission-critical parts in complex supply chains by linking individual components with an unclonable code containing information for verification. This ensures a manufacturer-authorized supply chain so that manufacturers, industry stakeholders and governmental bodies can efficiently identify, track, inspect and manage parts.

Security

Advanced solutions for the entire security industry

  • Authenticate with precision
  • Track with transparency
  • Engage with confidence


In the security sector, combating counterfeit products is essential to preserve brand reputation and build customer trust. O—KEY provides a powerful anti-counterfeit solution, enabling straightforward authentication of genuine products, which strengthens brand credibility and reduces risk. Additionally, our system enhances product traceability, ensuring each item’s journey from manufacturing to delivery is transparent and secure.
We enable security companies all over the globe to distribute their own O—KEY’s to their clients. This helps them to have higher security and maintain good relationships with all stakeholders involved in a global product journey. Discover how O—KEY doesn’t only protect, but also ensure long-term success and trust in a competitive market.

Food and beverage

Minimise revenue loss and protects consumer safety

  • Reduce revenue loss from counterfeit products
  • Engage directly with consumers
  • Protect consumers and your brand by ensuring standards and safety


With counterfeiting becoming an increasing issue in the food and beverage industry, it’s more important than ever to protect and enable verification of your products. While it costs the industry billions of dollars every year, the issue around harmful substances in various products poses an even bigger risk — to consumers and to a brand. By applying O—KEY to your products, you’ll be able to ensure full supply chain traceability and thereby minimise revenue loss and safety issues related to counterfeiting. Each bottle, product or even container will receive a unique, uncloneable code that allows anyone to instantly verify authenticity with the scan of a smartphone. Start maintaining integrity of your product from production to end-consumer today.

Industrial

Ensuring reliability in every component

  • Enhance Maintenance Efficiency
  • Combat Counterfeit Components
  • Secure Critical Supply Chains


The industrial sector faces immense challenges due to counterfeit parts, which jeopardize machine reliability, maintenance efficiency, and overall safety. Counterfeit bearings and other critical components, often indistinguishable from genuine parts through conventional means, can lead to significant machinery failures and large economic losses.
With O—KEY, you can protect their operations against these risks. Each part, whether in wind turbines or other essential machinery, receives a unique, unclonable tag that provides its full history and authenticity. This advanced tracking capability allows for swift identification and replacement of faulty components, ensures all parts are genuinely new, and significantly reduces the risk of counterfeit infiltration. Authenticity guaranteed from production to installation.

Pharma

Protect public health and enhance trust

  • Ensure medication authenticity
  • Protect patient health
  • Combat revenue loss and grey market trading


In an era where the pharmaceutical industry faces the growing challenge of counterfeit medications, the importance of safeguarding drug integrity is more important than ever. Counterfeit pharmaceuticals pose severe risks to public health, undermining trust in healthcare systems worldwide.
By integrating O—KEY into your pharmaceutical products, you create an unbreachable line of defense throughout the entire supply chain. Each medication, whether it be a bottle of pills or individual units, is equipped with a unique, unclonable code. This code enables instant verification of authenticity via a simple smartphone scan, ensuring that only safe, authorized drugs reach consumers.

In a complex global market, we provide you with safety, authenticity and proof of origin.In other words: Constant peace of mind.

Insights unlocked

We’re constantly exploring how to further strengthen and improve product authentication and verification processes. Read thoughts from our professor on the blog, dive into guides and ressources and join our community of learners and leaders right here.

Anti-counterfeiting

By simply adding a unique tag to your product, you can increase brand trust by always being able to document the product journey and verify that the product is genuine. This makes it possible to efficiently avoid counterfeiting.

Full traceability

YOUR CODE ALLOWS YOU TO TRACK YOUR PRODUCT'S JOURNEY WITH EVERY SCAN. IT SERVES AS A DIGITAL PRODUCT PASSPORT, HELPS YOU UNDERSTAND SECONDARY MARKETS, AND PROVIDES A COMPLETE OVERVIEW OF PRODUCT OWNERSHIP.

Customer engagement

Now, you can engage with customers through the exact product that they own. The opportunities are many: You get to promote products based on what your client already owns, engage in product specific communications and much more.

Do you want to know more?

We are a team of product experts, engineers and researchers - ready to explore options for protecting and verifying your products. Get in touch for more information on how we can collaborate.

Contact us
General terms of usePrivacy policyCode of conductGeneral terms and conditions
Download the app now.
App Store logoGoogle Play Logo
All rights reserved. Registered company in Denmark and EU. VAT DK40911332

All content is the property of PUFIN—ID. No parts of this site including text and images, may be reproduced without prior written consent of PUFIN—ID.
O—KEY is developed, designed and patented by